Ulbrich (1998) found that when NLP was used to treat serious chronic conditions in clinical trials, comprising 12 hours over 3 weeks, they “prove to be quite successful procedures” and “significant results show up”, noting that “the participators in the training judge the success of their rehabilitation measures throughout more positively than the members of the control’s group”. He stated that “apparently the NLP techniques used in training prove to be quite successful procedures for the promotion of health. Although the training only comprised one period of 3 weeks (12 training hours), significant results show up. Thus the participators in the training judge the success of their rehabilitation measures throughout more positively than the members of the control’s group.”

There are a lot more studies. NLP techniques are not NLP techniques, they are techniques taken in from a vast field of other tried and tested psychologies and put under the branch of NLP. The techniques I use are not myths, they are not fakes, they are tried and true techniques tested in studies, both peer-reviewed and control group studies. The true reason I was successful as a salesman in my opinion is that I took courses in everything from conversational hypnosis to micro-facial expression to NLP, I learned how to be flexible, the moment I saw discomfort or disaproval on their faces, I changed up my approach until I found an approach that worked with them. Or if I found they were completely closed off, I left and didn’t waste my time (but that was rare, I sold to 80% of the people that came on the lot).


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